Latest Blog Posts

What does marketing mean to your small business?

What is marketing and why should your small business care? One description I read recently of marketing was the process of creating a demand for your product or service and fulfilling the customers’ needs, whereas selling is the art of getting people to part with...

Heading off to see what is on the other side of fear…

"Everything you’ve ever wanted is on the other side of fear…" - George Addair I’m about to find out if that’s true. I have to admit to being terrified, but as I seem to be a living, breathing motivational meme these days, I have decided to feel the fear and do it...

Local newspapers are dead. Long live local newspapers

Print advertising no longer works. No one reads  local newspapers anymore. Blah, blah blah. Over the past five years I have lost count of how many times I have read news stories online claiming that local newspapers are no longer relevant in today's society. WHAT A...

Threat of redundancy changed my life for the better

Redundancy - just the word can strike fear into the heart of everyone who relies on their income to pay their bills each month. But it's more than the threat of financial ruin - for many people their "steady" job is part of their identity and losing that security...

Are you ready to put Plan B into action?

Plan B is standing by to use all the tools in its marketing kitbag to raise your profile, build your brand and make your business voice heard.

If you need help with any aspect of your business marketing, Plan B offers a free, no-obligation initial consultation to discuss how we can work together.