Tracey Sweetland | Red Shoes Media & Marketing
Blog
How to ‘sell’ when you are not a salesperson
If you run your own business you are “in sales” and need to be able to “sell” what you do. Here’s some pointers on selling when you are not a salesperson.
Google My Business: Step-by-Step Guide to Getting Started
Google My Business is a valuable first step in local search engine optimisation and a great tool to get your business noticed.
Use Google My Business to get more customers
Google My Business helps improve visibility in search results and makes it more likely customers will find you when looking for a local provider.
Make the most of your Google My Business profile
Stand head and shoulders above the competition by following these three easy steps to making the most of your Google My Business profile.
‘Old skool’ leaflets are still cool in small business marketing
In today’s digital age leaflets may be considered old hat, but a well-designed leaflet, which is visually appealing and packed with useful information, can be a cost-effective promotional tool.
7 ways to keep your WordPress website working
Wordpress is, without doubt, a great platform on which to build your business website, but maintenance is key to ensuring it continues performing at its best.
How to be a blogging champion
Blogging can be a slog. You know content is king, but if find yourself staring at a blank screen here’s some help to get started.
Headline writing: Seven easy tips to make yours better
Headline writing is a science and an art and is a key skill to master to ensure your content gets read. Here’s seven easy tips to make your headlines great.
Goal setting for business – failing to plan is planning to fail
Setting goals is a powerful way to focus on where your business is going and what you want to achieve. Here’s my guide on planning for success.
Vision, Mission and Values – what does your business stand for?
Setting your business’s Vision, Mission and Value statements is a valuable exercise in examining what, why and how you do what you do, who you do it for and how you bring value.