Last week I rashly decided to step outside my comfort zone and set about filming myself going about a normal “day at the office”.

Not because I thought it was something that would rival Game of Thrones for entertainment value, but because I wanted to try something new.

Obviously video is a huge part of marketing these days, but it is something that is well outside of my comfort zone.

Point a camera at me and I freeze, almost literally, and I lose all power of rational speech and thought.

So, it was an exercise in challenging myself and stepping outside my comfort zone.

Stepping outside my comfort zone

I believe that is something you have to do if you are to grow, both personally and professionally.

In the past couple of weeks, I have been doing a lot of it.

If you take a look around my website today you will see I have added a section called Impetus4.

This was a pet project from a couple of years ago that never came to anything.

I dreamed of starting my own business, set about learning everything I could about doing so, and then created lots of content around the subject.

That content has been sitting on a web server gathering dust ever since.

Now I’m running my own business and putting the lessons into practice and I decided to dust the content off and add it to my repertoire.

Leave your comfort zone behind...

One of the articles included in the new Impetus4 blog is one that touches on Imposter Syndrome and gives some practical advice on building your confidence so you can “feel the fear and do it anyway!”

Read it here

Imposter syndrome strikes

It has felt like a big step outside of my comfort zone and into imposter syndrome territory.

I feel exposed. I can imagine people sniggering and saying “what does she know?”

I don’t profess to knowing much. Just what I have discovered from researching and now doing. I am not an expert, just someone who has put into words what I have learned.

The only thing that is stopping you from where you are to where you want to go is your comfort zone.”

– Dhaval Gaudier

“Comfort is your biggest trap and coming out of comfort zone your biggest challenge.”

– Manoj Arora

Feel the fear…

then do it anyway

People can make their own judgements – and I’m sure they will – but I have decided to live by my motto of “feeling the fear and doing it anyway”.

That’s what I did six months ago. I stepped outside of my comfort zone when I left my job to start up Plan B Marketing.

I felt like a fraud then too. Who was going to believe that I knew enough about anything to hire me?

Of course, it’s easy to undervalue what you do know. To you it’s obvious and easy. A plumber could fit a tap in their sleep, but I wouldn’t know where to start. I could write a press release in my sleep, but that same plumber probably couldn’t.

You know what you know…

You know what you know and other people rely on you to share your knowledge and expertise to fill in the gaps in what they know.

So it has turned out with Plan B. I have some lovely clients who are paying me for all sorts of graphic design, website design, public relations and communications work – all stuff I know how to do and so well within my comfort zone.

Maybe the same will be true of the Impetus4 content. Although it won’t contribute financially to my business, I hope it adds value to what I offer and will be of use to someone.

And, who knows where it will lead?

I believe that if you keep showing up and trying new things, new opportunities will come knocking.

As for the video experiment…watch this space!