A website is a “shop front” on the internet and in today’s digital age is a vital component for any successful business.

If you have a shop on the local High Street, it’s highly likely that potential customers can see from the name above the door and the window display, what it is you sell.

You probably have even more information on display in the window – your opening times, special offers, job vacancies for example.

If you are a tradesman, you probably have your name, trade and telephone number splashed across the side of your work van.

If you a self-employed book-keeper or accountant, you may choose to run an advert in your local newspaper’s classified section.

But, can people find you online?

With the growth of internet accessibility across a range of devices, the internet is increasingly the first port of call for many potential customers when they are in the market for a service or product.

So, as a small business – or a business of any size – you need to be accessible and effectively “open all hours” for customers to find you.

You need a website

Before you run for cover with your hands over your ears, screaming ‘I can’t afford it’, you need to stop and think – realistically, can you afford not to?

The answer is a resounding NO, and it’s not nearly so scary – or necessarily costly – as you might think.

It does not need to be a complicated affair, with fancy programming and flashy graphics. A single page, detailing who you are, what you do and how you can be contacted can be enough.

But you may also consider adding a picture gallery of your completed projects if you are a tradesman, or your products if you are a retailer.

How about some testimonials from other happy customers or an About page, giving some of the background to your business.

Put some personality into it, make it about the people behind the business, and you will start to build a rapport with potential customers.

If the site contains your logo and reflects the company’s branding, it’s a big step to building awareness and ultimately customer trust and loyalty.

Read my post about taking the first steps to creating your own business website to help you decide if you can go it alone or if it’s worth calling in the experts.

And, if you really think a website is currently out of reach for your business, how about a Facebook or Twitter page, to interact with potential clients?

Plan B Marketing makes creating your business website or social media pages less intimidating – and more affordable.

Take a look at My Services to see what I can offer to help you promote your business or contact me today to discuss how I can help you achieve your goals. Call 07595 036454 or email connect@traceysweetland.co.uk