business skills 101

How to Write a Press Release

Learn how to write a press release which will have editors falling over themselves to use.

In less than two hours you can write your own “news story” and take advantage of one of the best ways to get free publicity for your business.

Create some buzz about your business

Learn the important skills you need to be a master storyteller and get your business news into the media.

In this course we’ll look at all the key elements you need for a good story and how you can write it and present it to maximise your chances of being headline news.


You need this course if…

You have some 'news' to share

The key to a successful press release is having a newsworthy angle – this course will get the creative juices flowing and help you think about your business in a new way.


You want free publicity

FREE, who doesn’t love free? And that’s the beauty of a press release – if you can write your own it doesn’t have to cost you a penny to get your business in front of thousands of people.

You want to build your brand

Repetition builds reponse. If you can get your business seen across a number of platforms, you’ll soon see the benefits of new customers and sales.

You don't know where to start

Maybe you have tried sending a press release before, but…just crickets. This course will give you the skills to maximise your chances of your press release making the grade.

By the time you’ve finished this programme (which will only take up a couple of hours of your precious time!) you’ll have a press release ready to go and lots of handy hints on how to maximise its chances of getting noticed.

What You’ll Learn…

Through this programme you’ll learn how to cash in on the benefits to your business of sending a press release.

You’ll learn how to target it for your audience, who to send it to, how to write it for maximum effect and some little gems of “insider” wisdom from someone who has worked in the media for more than 25 years.

The course includes:

  • An introduction video: to properly introduce the content and get you comfortable with what you are going to be learning in the rest of the programme.
  • Six workshops: guiding you through the process and telling you everything you need to know to create your press release.
  • Comprehensive workbook: Follow along and fill out your workbook as you go through the programme.
  • Guide and checklist: You’ll also receive a handy printable guide to writing a press release and a checklist to ensure you don’t miss anything out.

Once you know how to write a press release that gets noticed by the media, you can put your new skills to good use over and over again – helping to build your brand and your business’s bottom line.


Surely that’s an investment worth making?

Meet your Teacher

Hi, I’m Tracey,

If anyone knows how hard it is to juggle all the balls as a small business owner, I do.

I have been a small business owner since 2014 when, after a 20+ years’ career as a journalist, I teamed up with three colleagues to launch an independent newspaper in my home town.

As part of that endeavour I launched a marketing company to help our advertisers use other marketing methods and platforms to promote their businesses.

In 2018 I left to start my own marketing company, Red Shoes Media & Marketing, which I still run.

Since 2014, I have helped scores of small businesses use the power of websites, public relations, print and social media to reach new audiences and target new customers.

In this course I break down the process of writing a press release into six easy-to-follow steps, which you can implement in just a couple of hours.

It includes a lifetime’s experience of how you can maximise your chances of seeing your press release make it into print by making the editor’s job as easy as possible – less work for them, more brownie points for you.

Push the button and let’s get going and growing!

What’s inside

Breaking down the content…


Get comfortable with the content as we explore what a press release is and how it can benefit your business.

Module 1: Before You Start

Learn the key ingredient of a successful press release and how to target it to your audience for the best results.

Module 2: The Big 5

Pin down the information which will make up the core of your press release by answering the five Ws.

Module 3: Get 'em Hooked

Learn how to have your readers begging for more by crafting a killer headline and intro for your press release.

Module 4: Structure

Discover how to use the inverted triangle “WHAT” model to structure your perfect press release.

Module 5: The End

Wrap your press release up in a nice neat package with all the trimmings to make life easy for the editor.

Module 6: The Send-Off

Put the finishing flourishes to your media package by crafting an attention grabbing email – and what to do next.