Create some buzz about your business
Learn the important skills you need to be a master storyteller and get your business news into the media.
In this course we’ll look at all the key elements you need for a good story and how you can write it and present it to maximise your chances of being headline news.
KEEPING IT SIMPLE – SO EVERYONE CAN DO IT!
You need this course if…
You have some 'news' to share
The key to a successful press release is having a newsworthy angle – this course will get the creative juices flowing and help you think about your business in a new way.
You want free publicity
FREE, who doesn’t love free? And that’s the beauty of a press release – if you can write your own it doesn’t have to cost you a penny to get your business in front of thousands of people.
You want to build your brand
Repetition builds reponse. If you can get your business seen across a number of platforms, you’ll soon see the benefits of new customers and sales.
You don't know where to start
Maybe you have tried sending a press release before, but…just crickets. This course will give you the skills to maximise your chances of your press release making the grade.
By the time you’ve finished this programme (which will only take up a couple of hours of your precious time!) you’ll have a press release ready to go and lots of handy hints on how to maximise its chances of getting noticed.
Meet your Teacher
Hi, I’m Tracey,
If anyone knows how hard it is to juggle all the balls as a small business owner, I do.
I have been a small business owner since 2014 when, after a 20+ years’ career as a journalist, I teamed up with three colleagues to launch an independent newspaper in my home town.
As part of that endeavour I launched a marketing company to help our advertisers use other marketing methods and platforms to promote their businesses.
In 2018 I left to start my own marketing company, Red Shoes Media & Marketing, which I still run.
Since 2014, I have helped scores of small businesses use the power of websites, public relations, print and social media to reach new audiences and target new customers.
In this course I break down the process of writing a press release into six easy-to-follow steps, which you can implement in just a couple of hours.
It includes a lifetime’s experience of how you can maximise your chances of seeing your press release make it into print by making the editor’s job as easy as possible – less work for them, more brownie points for you.
Push the button and let’s get going and growing!