IMPETUS 4 BLOG
Business library of articles from Impetus4’s Tracey Sweetland to help and advise you on all aspects of starting and running your own business.
Learn to write a business plan or get advice on choosing a name, using social media or even building a personal brand.
For more marketing related articles, visit Plan B Marketing’s blog.
Side hustles can be a low risk way of starting a business, as you can keep your regular income from the day job while you test the market, but that doesn’t mean it’s an easy option.read more
What’s in a headline? The answer is everything. Follow these five tricks and win at writing blog headlines every time.read more
Content is king. Follow these three simple steps to become a master of blogging and establish yourself as an expert in your field.read more
Taking control and creating an awesome personal brand puts you on the front foot when it comes to establishing yourself as a force to be reckoned with in your chosen field, but how do you go about building a brand that will bring opportunity knocking at your door?read more
A personal brand can help to win more clients for your company, help you get a better job, increase sales and build a better network (in real life and online) which can open up new opportunities for personal and professional success.read more
Take a deep breath and follow these easy and actionable steps to help you build your confidence and self-belief today and stop that negative self-talk.read more
Entrepreneurs possess vision, resilience, balance, discipline, creativity – but the bottom line is an entrepreneur is willing to walk the walk and talk the talk. So, do you have what it takes?read more
Marketing a small business is by far one of the most important things you can do to maximise its potential success. Here’s why marketing is so crucial and how it can help you launch and grow your new enterprise.read more
It’s time to stop blaming everyone else for your situation and start taking responsibility for your own success.read more
Starting a business? Impetus4’s easy-to-follow guide tells you everything you need to know to become a successful entrepreneur.read more
Write your business plan the easy way with Impetus4’s step-by-step guide and get your business started on the right foot.read more
Ditching the security of a steady 9-5 job to launch a start-up can be a big step – so here are 10 good reasons to go ahead and start your own business.read more
Choosing the right business name is one of the most difficult and important decisions you’ll make. Consider these pointers to get it right.read more
Blogging is the current “in thing” in marketing …and for good reason. Here are eight reasons to give it a go to grow your business.read more
Social media is everywhere. Everyone’s doing it, and if you are serious about growing your business, you should be too.Here’s why…read more
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