If you can’t do it yourself, there’s always Plan B…


My name is Tracey Sweetland and I am a professional journalist with years of experience in web design, graphic design, social media and all aspects of content marketing and public relations.

Following almost five years as co-owner of a successful independent local newspaper and director of a marketing agency, I have set up Plan B Marketing with the aim of helping businesses to promote themselves and build a loyal audience using a wide range of marketing tools, from their own website to print advertising, leaflets and social media.

What Plan B can do for you…

Brand Design & Strategy

Create an identity and build your business’s reputation with an effective brand and marketing strategy.

Social Media

Communicate more effectively with your customers and extend your reach through social media channels such as Facebook and Twitter.

Online Marketing

Drive more traffic to your website with online marketing strategies such as blog writing and email campaigns.

Media Relations

Does your business have an interesting story to tell? Plan B can help you share it with a wider audience.


Communicate your business’s key messages with innovative and engaging copy for print, social media or your website.

Web Design

Claim your place on the internet with a mobile-friendly and secure website for your business, created using WordPress.

Print Publications

Tracey Sweetland at Plan B can design, write and organise printing for all your corporate publications, from a flyer to a magazine.

Graphic Design

Build brand awareness with professionally designed marketing materials – including logos, menus, adverts and leaflets.

Are you ready to put Plan B into action?

Plan B is standing by to use all the tools in its marketing kitbag to raise your profile, build your brand and make your business voice heard.

If you need help with any aspect of your business marketing, Plan B offers a free, no-obligation initial consultation to discuss how we can work together.


How to get started with email marketing

Email marketing is an excellent way to cultivate relationships and keep customers updated about your brand while also being one of the most cost-effective tools in your marketing kitbag. Here’s part one of Plan B’s top tips to get you started.

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How to write a press release for your business

A press release can be a great way of getting your business in the local paper without spending a penny. But there are certain rules you should be following to optimise your chances of your words making it into print.
Here’s 12 top tips to help you get it right.

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