Plan B Marketing

Helping small businesses to grow by providing affordable, accessible marketing services, including:

  • Graphic Design for print and online
  • Website Design
  • Copywriting and Content Marketing
  • Public Relations
  • Social Media
  • Email Marketing


She believed she could, so she did…


Plan B Marketing’s Story

Plan B Marketing was set up in September 2018 by Tracey Sweetland.

It was her Plan B after she took voluntary redundancy from her previous business to start out on her own – hence the name!

Based in Pinchbeck, Plan B has already helped dozens of businesses and organisations around Spalding and South Holland with affordable marketing, design and communications. 



Plan B Marketing’s Mission

To be a champion for small businesses...

Plan B Marketing will champion small businesses by making marketing easy, accessible and affordable.

To build a thriving business community...

Plan B Marketing aims to create a supportive community where owners can access the help and advice they need to grow their business.

Empower business owners...

Plan B Marketing wants to empower business owners to tell their stories and share their news, both online and in print, in a way which attracts new customers and grows their business.

Plan B Marketing’s Values



You will not be bamboozled by marketing jargon and technical talk if you trust Plan B to help grow your business.

Pricing will also be transparent, with no hidden extras to catch you out and hit you in the pocket.


Plan B Marketing will always give it to you straight. You will never be promised something which I cannot deliver.

And, if something does go wrong, I’ll do my utmost to rectify the problem as soon as possible.


Marketing your business can be intimidating, so Plan B aims to make the whole process as easy as possible by providing an approachable and friendly service.

Put the kettle on, let’s have a chat.


If you are just starting out, you probably have a million marketing questions you want answers to before you invest your hard earned cash.

I am always available at the end of the phone or by email to help answer them.

Plan B Marketing’s Elevator Pitch

Plan B Marketing is a marketing agency which aims to be a champion for small and medium-sized businesses in Spalding and South Holland by offering effective, accessible and affordable solutions to their promotional needs.

Plan B offers graphic design for print and online, website design and management, copywriting for print and online, social media campaign management, email marketing, public relations and communications expertise.

Plan B Marketing is a one-stop-shop for small businesses looking for marketing help and advice, able to take on projects of all sizes, from one-off jobs to monthly retainers.

Plan B Marketing clients

Let’s Work Together

Get in touch today and let’s start a conversation about building a better future for you and your business.