Marketing can be overwhelming. The good news is, you have Plan B…

Website Design

Claim your place on the internet with a mobile-friendly and secure website for your business, created using WordPress.

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Plan B Marketing knows you desire a stylish and sophisticated website to stand out from the crowd.

Our clean and crisp web solutions, built using the versatile WordPress CMS platform, are perfectly tailored to meet your business or personal needs and exceed your expectations.

Plan B knows there is no one-size-fits-all solution when it comes to website design, which is why we treat every project as a blank canvas on which to craft a product as individual as you are.

Whether you need a simple two-page shop window or a complex e-commerce store, Plan B knows what to do.

We can create a simple, mobile-friendly site which gives your business an always-open shop window on the internet – available 24 hours a day, seven days a week to tell prospective clients what you offer and how to get in touch.

Once complete, Plan B will provide you with everything you need to manage your new site yourself, or we can do it for you. 

We can also design branding and write search engine friendly copy, if required, or use what you already have.

We will work with you every step of the way to ensure your site meets your needs and can provide a number of add-ons including WooCommerce “online shops” and online booking facilities.

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Copywriting

Communicate your business’s key messages with innovative and engaging copy for print, social media or your website.

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Of course, you know your business inside out and back to front.

You know what makes it special and why potential customers would be mad to shop elsewhere.

But do you find yourself lost for words when it comes to writing the sales copy for your website or email marketing campaign?

Are you doing your business justice when it comes to getting your announcements in front of the people who matter?

Plan B Marketing knows you have more than enough to think about just doing a fabulous job of running your business.

That’s why we are here to take the pressure off when it comes to promoting your business in words.

Words are your key weapon in promoting your business.

Whether it’s the words on your website, your social media posts, your newspaper adverts or corporate literature, such as fliers and brochures, professionally written copy is essential to conveying your business’s message, its uniqueness and building your potential clients’ trust.

We believe we have a way with words, which we love to put to good use creating lively, engaging and accurate copy – written with your target audience in mind.

Online Marketing

Drive more traffic to your website with online marketing strategies such as blog writing and email campaigns.

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Good online marketing is all about building a loyal tribe of fans by being authentic and telling a story.

From identifying and writing the stories that make your business unique, to social media campaigns and relevant and engaging blogs, Plan B Marketing has all the skills to put your key business message in front of the right audience at the right time to drive traffic to your website and customers to your door.

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Print Publications

Tracey Sweetland at Plan B can design, write and organise printing for all your corporate publications, from a flyer to a magazine.

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Whatever your business, print publications are still a valuable and effective way of communicating your brand message to a wider audience.

Plan B has vast experience in creating fliers, leaflets, brochures and even glossy magazines and newspaper supplements to promote your business.

We can also arrange printing and, in some cases, distribution.

Graphic Design

Build brand awareness with professionally designed marketing materials – including logos, menus, adverts and leaflets.

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Good design is paramount to the professional appearance of your business and brand. It infuses everything from your business logo to all your printed materials, signs, website and social media.

Plan B Marketing knows when it comes to business, how you present yourself is key to securing your next sale or wooing your next client.

Even in this digital age, print media still has a huge role to play.

Plan B’s Tracey Sweetland knows a thing or two about typography and has an eye for lovely layouts which she puts to good use creating ass-kicking designs for every piece of marketing material you could ever need. This includes flyers, posters, folders, banners, menus, roadside signs, office stationery and brochures, not forgetting the humble compliments slips, letterhead and business cards.

Innovative and imaginative design is our passion and Plan B is committed to creating stunning, eye-catching – and effective – graphic designs which will help you stand out from the crowd while staying in line with your corporate brand.

Plan B brings a wealth of creative ideas and experience to every project and will share our ideas with you every step of the way to ensure you are 100% happy with the end result.

Media Relations

Does your business have an interesting story to tell? Plan B can help you to share it with a wider audience.

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Every business has a story to tell and Plan B’s Tracey Sweetland is on hand to help you sniff it out and share it with your audience. 

Getting a press release published in a newspaper, magazine or online can be a very cost-effective way of promoting your business, so if you are expanding, taking on new staff or doing something fun for charity, let Plan B help you spread the word.

We know how to write your story to make the maximum impact. We also have lots of journo friends and other useful contacts to ensure your press release gets in front of the right people locally and nationally.

Social Media

Communicate more effectively with your customers and extend your reach through social media channels such as Facebook and Twitter.

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It’s hard to deny the significance of social media when it comes to getting your business “out there”, but if you don’t know where to start, or if you are struggling for time to keep up with content creation, Plan B Marketing can provide a full management package, from one post a week to daily updates on as many networks as you want. So you can get on with the business of running your business.

Brand Design & Strategy

Create an identity and build your business’s reputation with an effective brand and marketing strategy.

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Branding is enormously important to your business, whether you are small or large, just starting out or have been around the block.

Having a visual identity which is easily recognisable helps builds familiarity, trust and loyalty among your customers.

The value of a strong brand means it is worth your time and money to create one which speaks volumes about your company’s outlook, mission and values.

After an initial consultation to determine what is important to you, Plan B Marketing will create a strong portfolio of potential “brands” for your business, including logos, a corporate colour palette and font styles.

It’s then over to you to pick and mix the bits you like to create your perfect fit.

Plan B will do the rest – and continue tweaking until you are 100 per cent satisfied.

Once you have your branding sorted, Plan B can help set out a full marketing strategy.

Knowing which marketing tools are going to be best suited to your business can be confusing. That is where Plan B Marketing comes in.

We’ll look at all the options, such as public relations, social media, print advertising or an email campaign, and help you choose.

Plan B will work with you to figure out who your target audience is and how to reach them and then advise you on a marketing strategy tailored to your business needs and budget.

 

Do you want to raise your profile and build your brand to bring in new customers…

 

Without customers you have no business. And for customers to come, they need to know about you – which is where marketing and public relations come in.

Plan B Marketing understands that when it comes to marketing, there is no one-size-fits-all solution, which is why I will work with you to come up with a tailored package aimed at reaching your audience at a price you can afford.

And it doesn’t end there. I pride myself on always being there for my customers and will evaluate your marketing activity to identify lessons that can be learned to maximise its effectiveness and your return on investment.

Are you ready to put Plan B into action?

Plan B is standing by to use all the tools in its marketing kitbag to raise your profile, build your brand and make your business voice heard.

If you need help with any aspect of your business marketing, Plan B offers a free, no-obligation initial consultation to discuss how we can work together.