Social media is everywhere. Everyone’s doing it, and if you are serious about growing your business, you should be too.

Figures show that at the start of 2018 there were more than 30 million active Facebook users in the UK and more than a third of internet users are using social media to follow their favourite brands online.

Almost a third of internet users use social media to research products, so whatever your line of business, there really is a potential market just waiting on Twitter, Facebook, Instagram etc to be mined by you.

As well as providing the basic information about your business, such as open times and contact details, having a presence on social media gives you increased exposure to these potential clients.

But there are a few basic “rules” you need to follow to get the most from it.

Basic social media rules

The key to social media success is building relationships with customers and potential customers. And you will almost certainly not make many friends by simply blaring out sales messages.

You need to develop a social media personality which reflects your business and post “good value” content that people feel inclined to share.

The golden rule appears to be that what you put on social media should be 80 per cent for your audience and only 20 per cent about your business.

For example, you may consider adding “behind the scenes” shots of yourself and your colleagues at work, share a day in the life story, or even just share a motivational or inspiring quote you think your followers would appreciate.

Ask for feedback – but be prepared

How about asking a “fill in the blank” question relevant to your business, eg If I had £100 to spend at your shop, I would buy……”.?

Another good one is to ask for feedback from your followers. You may be considering adding a product or service – ask them what they think. Ask them what they would like to see you offer.

Ask them to let you know about what they have bought from you and comment on the service. Collect reviews and testimonials.

This helps your business stay relevant and in touch with your customers, but be prepared for what you get back.

You can’t please everyone all of the time, but even negative comments can be turned into big positives for your business if your social media customer service is up to scratch.

Another option is to tease a competition or giveaway on social media.

Link your posts to your website, where participants need to fill in a simple form to enter.

This way you are driving traffic to your website, where they can find out more about you and you can collect email addresses and start building a mailing list for your marketing material.

Be active and responsive

The key is to engage with your followers, be active and responsive. Be involved in conversations, become “friends” with your followers – they are all potential customers.

In this way, more people become familiar with your name and brand. This builds brand loyalty and even if they are not buying now, you will be the first business they think of when they are in the market for what you offer.

Getting started with social media is easy. See Plan B’s guide to why social media is good for business.


Sharing content with thousands of followers at once isn’t the only benefit of social media for business.
Here are 10 benefits of social media for business

Social Media for Business infographic


1. Social networks are an easy way to learn about your audience

For businesses in any industry, the key to success is knowing your audience and providing them with products or services they will be interested in. Social media makes this possible, and easier to accomplish than ever.

2. Social media helps target audiences more effectively

With social media you are able to send your message out to a specific audience or demographic based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your specific audience.

3. Social networks help find new customers and expand your audience

Social networks like Twitter allow small businesses to locate their current customers or seek out potential customers.

4. Social media allows you to receive instant feedback from your customers

Social media gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective. For example, if you launch a new product and share it on social media, you’ll instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; brands often base new products or services on their customers’ original ideas.

5. Improve market intelligence and get ahead of your competitors with social media

With social media monitoring you can gain key information on your competitors, therefore improving your market intelligence. This kind of intel will allow you to make strategic business decisions in order to stay ahead of your competition.

6. Social media can help increase website traffic and search ranking

So you built a website for your company, now what? One of the best benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.

7. Share content easier and faster with social media

In the past, marketers faced the challenge of ensuring their content reaches their customers in the shortest possible time. With the help of social media, sharing content got easier and faster. When you use social media for business, specifically for sharing content about your business, all you need to do is simply share it on your brand’s social network accounts.

8. Social media helps generate leads for one third of the cost

Social media is an easy way to generate leads.

9. Create meaningful relationships with customers through social media

Social media is great for creating meaningful relationships with your customers by allowing a dialogue between you and them. This is something traditional advertising will never achieve.

10. Social media lets you increase brand awareness and reach with little to no budget

Social media for business has allowed companies to increase brand awareness and reach of their brand at little to no cost.

If you are struggling with social media because you don’t know what to post or you just don’t have the time to do it properly, Plan B Marketing can help with accessible, easy and affordable social media packages.

Find out more by contacting me today for an informal chat about how I can help.