Not all social media platforms are created equal. Facebook, Twitter, Linkedin, Instagram – they all have different benefits and drawbacks when using them to promote your business, build brand awareness and interact with your customers.

Trying to be all things to all men by maintaining a profile on all of these channels is a surefire way to achieve social media burn-out in no time at all.

Your best bet is to concentrate your efforts on just one or two platforms.

To help you decide the relative pros and cons of each, here is our handy infographic on the “shelf life” of posts on each social media platform – that is the amount of time you can expect your post to be visible to your followers in their timeline.