Impetus4: Steps to Success


Impetus 4’s four-part series for aspiring entrepreneurs

Steps to Success

Every journey starts with a single step…

Starting a business is like starting any journey. Each small step along the road takes you a step closer to your ultimate destination.

Impetus 4’s Steps to Success is a series of articles designed to help aspiring entrepreneurs take the first steps – and all the small steps that follow – to achieve their dreams and reach their goals.

By following the four steps outlined in the Impetus 4’s Steps to Success Programme you will be well on your way to having a solid foundation on which to build your success and reach the stars.

Personal Development

Discover your “why”, set your goals, develop a business mindset and break down the barriers standing in your way of starting a small business.

Step One focuses on getting you ready for what lays ahead by looking at where you are now and where you want to be.

Laying the Foundations

Take the first steps to becoming an entrepreneur and lay a solid foundation for future success by having the right things in place for a smooth-running business.

Step Two is about preparing to launch – focusing on everything from branding to writing a solid business plan.

First steps

And you’re off… Learn the basics of small business marketing, set your start-up strategy and find your first customers as you take the next steps.

Step Three takes you through what you need to do to get your business off tothe best possible start.

Growing your Business

Keep the Impetus 4 success going by focusing on how you can continue to grow your small business and achieve your entrepreneurial dreams.

Step Four is the final step of the start-up journey and focuses on helping you move forward and grow your business.

Make your Steps to Success journey easier with a little help from Impetus4

Business Resource Centre

Whatever stage of the Steps to Success journey you are on, the resource centre has videos, how-to guides, checklists, templates, ebooks and infographics to help you on your way.

Inner Circle Business Network

Take the Steps for Success journey with friends and join the Impetus4 Inner Circle network group on Facebook. It’s a supportive place where women inspire and encourage each other by sharing their success stories, experiences and advice.

Impetus4 Blog

A growing library of useful articles on all aspects of starting and running a business- from choosing your name and designing your branding to how to use social media to grow your business. 

Side hustle your way to starting your own business

Side hustles can be a low risk way of starting a business, as you can keep your regular income from the day job while you test the market, but that doesn’t mean it’s an easy option.

5 tricks to write a winning headline for every blog post

What’s in a headline? The answer is everything. Follow these five tricks and win at writing blog headlines every time.

3 steps to becoming a blogging champion

Content is king. Follow these three simple steps to become a master of blogging and establish yourself as an expert in your field.

5 easy ways to build an awesome personal brand

Taking control and creating an awesome personal brand puts you on the front foot when it comes to establishing yourself as a force to be reckoned with in your chosen field, but how do you go about building a brand that will bring opportunity knocking at your door?

How to build a personal brand – and why you need one

A personal brand can help to win more clients for your company, help you get a better job, increase sales and build a better network (in real life and online) which can open up new opportunities for personal and professional success.

9 things you can do today to build your confidence

Take a deep breath and follow these easy and actionable steps to help you build your confidence and self-belief today and stop that negative self-talk.

Do you really have what it takes to be an entrepreneur?

Entrepreneurs possess vision, resilience, balance, discipline, creativity – but the bottom line is an entrepreneur is willing to walk the walk and talk the talk. So, do you have what it takes?

Why marketing is the number one factor in the success of a small business

Marketing a small business is by far one of the most important things you can do to maximise its potential success. Here’s why marketing is so crucial and how it can help you launch and grow your new enterprise.

Is it time you took responsibility for your own success?

It’s time to stop blaming everyone else for your situation and start taking responsibility for your own success.

Starting a business? Give yourself a head start with our easy start-up guide

Starting a business? Impetus4’s easy-to-follow guide tells you everything you need to know to become a successful entrepreneur.

Plan B Marketing

Take your business to the next level by drafting in the big guns to sort your marketing for you.

If you are looking for an affordable business website, graphic design for leaflets, business cards, fliers or any other online or print material, there’s always Plan B.

Plan B Marketing is my own marketing business, also offering public relations help, such as crafting press releases, as well as email marketing, copywriting and content creation for websites and blogs.

I can also help you set up and manage your social media profiles.

Visit the Plan B section of this site to find out more and then give me a call.