Tracey Sweetland

Minding My Own Business

Helping You Start and Grow Your Own Business

Plan B Marketing

Plan B Marketing is supporting small businesses in Spalding by providing affordable and accessible marketing services.

These include website design, graphic design for leaflets and other print and online material, copywriting, PR and social media.


Impetus4 is helping small businesses in Spalding and beyond by providing resources to empower and support entrepreneurs to start and run their own  business.

It also hosts the Inner Circle business network.

Tracey Sweetland | Helping You Achieve Success

Unlock Your Full Business Potential

I am Tracey Sweetland. I am here with Plan B Marketing and Impetus4 to help get your business off the ground or give your marketing a kick up the backside.

Personal development to get you ready for business success

Full range of professional marketing services to boost your business

Articles, guides, checklists and templates to help you start and run your business

Join the Inner Circle and get the support of others


Start a Business

Follow Impetus4’s Steps to Success to create a winning mindset. Lay solid foundations, get your first customer and get ready to grow…


Resource Centre

A library of downloadable guides, checklists, workbooks, videos and templates to help you start, manage and grow your business…

Promote your Business

Plan B Marketing provides website design, graphic design, copywriting, public relations and social media services to help your business shine…

Get support

The Inner Circle is a new network of like-minded business people sharing their bad days, good days, success stories, horror stories, experiences and advice…

About Me

She believed she could, so she did…

In September 2018, I spread my wings and left my full-time job to start up my own business.

What an adventure it has been!

I am loving every minute of my journey as a small business owner. Plan B Marketing is already going from strength-to-strength as I meet new people, make new friends and learn new skills.

Now, I want to share what I have learned and help other small businesses grow.

If you are a small business owner and would like to connect, give me a call.

I am…

…on a mission to support small businesses in Spalding and beyond by making marketing easy, accessible and affordable.

I want to empower business owners to tell their stories and reach new audiences online and in print.

I intend to create a community which empowers and encourages business owners to support each other.

Experienced Marketing Professional

Working with you, I can tailor-make a marketing strategy to help your business grow. If you are just starting out we can begin by creating beautiful branding for your business. We can follow through with website design and graphic design for print materials such as business cards, leaflets, brochures and fliers.

If you need copy for your website, or a press release to get your business valuable PR, I have the skills – and contacts – to make it happen.

Small Business Owner

Plan B Marketing is my second foray into small business ownership. I know how hard it can be to juggle all the day-to-day tasks of starting and running a business.

During my journey I have done a lot of research and gathered a lot of useful information which have helped with all aspects of starting and running a business.

The result is Impetus4 – a jam-packed resource of useful guides, checklists, how-to videos and articles to make it easier for you – whatever stage of the business owner journey you are on.

And, I know how difficult it can be to prioritise marketing your small business when there is so much else to. Plan B Marketing is here to take on that particular task to free you up to concentrate on the other important stuff.

Professional Journalist

My background is in journalism, meaning I am perfectly placed to find the right words every time to convey your business message. Whether that’s through a cleverly-crafted press release, the words on your website or the copy for a well-designed promotional leaflet.

The majority of my career has been spent in local newspapers Most recently I was the co-founder, director and co-owner of the Spalding and South Holland Voice.

My work means I have built a great network of contacts within the local business community and beyond.

Champion for Small Businesses

Since becoming a small business owner myself I have developed a passion for helping others who are on the same journey.

I want to empower business owners to tell their stories to new audiences by making marketing accessible and affordable. On top of that, I am on a mission to create a thriving and supportive community. I want to create a place to share experiences, celebrate successes and get help to overcome struggles.

I have started by creating a library of free resources to help with all aspects of starting and running a business.

What my clients say…

We have been very impressed by Tracey’s ability to create designs matching both the business needs and budget. 

Chloe King

Ashwood Homes

“Since you have come on board my website and the ‘online’ part of my business has improved so much. You have certainly delivered on your word.”

Ivan Pastore

Amici Restaurant, Spalding

Professional and friendly service which doesn’t just stop when you take control of your website. Great after care too. Highly recommended.

Emma Sanders

619 Vintage

Tracey offers a consistently professional, personal and friendly service. Her dedication, passion and knowledge is in abundance.”

Kenton Hawkins

Diverse Design

My personal musings on starting and running my own business

The big blurt…

You’re the ringmaster, but that doesn’t mean it has to be a one-person show.

Starting and running your own a business can be like a circus act. As a business owner you spend your time trying to keep all the balls in the air and the plates spinning.

But even if you are a one-man (or woman, obviously!) band, there is no need to go it alone.

Talk to me today about how I can help keep one of your plates spinning by tailoring a marketing package to suit your business. Or just by being at the end of the phone to ask for advice.