TRACEY SWEETLAND | BUSINESS STORY STRATEGIST
You’re good at what you do.
Let’s make sure it sounds like it.
I work with business owners who struggle to explain what makes them different in a way that attracts the right clients. I help you get clear on that and turn it into words you can actually use.
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Talk to me today
The problem usually isn’t your work.
You might recognise this:
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You know you’re good at what you do, but it doesn’t quite come across.
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Your website feels generic.
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You ramble when someone asks what makes you different.
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You keep rewriting your About page.
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You attract enquiries, but not always the right ones.
Most business owners don’t have a skills problem. They have a clarity problem.
And clarity affects everything — pricing, confidence, marketing, growth.
I help you articulate what makes you the right choice.
Through a structured Business Story Intensive, we work through what makes your business distinct, who you’re really for, and why your approach matters.
Then I shape that into clear, grounded language you can use across your website, bio, proposals and marketing.
No jargon.
No hype.
No “seven-figure” nonsense.
Just clarity that reflects the quality of your work.
How the Business Story Intensive works
Step 1 – We Get Clear
A focused, in-depth session where we unpack your business properly — what you do, who you’re for, what makes you different, and what you actually stand for.
Step 2 – I Shape the Story
I take everything we uncover and turn it into structured, confident messaging that sounds like you — only sharper.
Step 3 – You Use It Everywhere
You walk away with clear language you can use across your website, social profiles, proposals and conversations.
I’ve always worked with stories.
I started my career in journalism, writing for local newspapers and working closely with small business owners across South Lincolnshire.
Over the years, I saw the same pattern again and again — talented, hardworking people struggling to explain what makes them different.
I’m not a marketing guru. I’m not here to sell you noise.
I’m here to help you articulate what already makes your business strong.
When your message reflects the quality of your work, everything gets easier.
Pricing conversations feel clearer.
Marketing feels less forced.
You stop chasing and start attracting.
If your business sounds more generic than it actually is, let’s fix that.
Founding round now open.
Blog
Clear Brand Messaging: Why You Don’t Need More Content
Clear brand messaging matters more than more content. Discover why clarity in positioning and storytelling makes visibility easier.
Most Small Businesses Don’t Have a Marketing Problem. They Have a Story Problem.
Most small businesses don’t have a marketing problem – they have a story problem. Learn how to clarify your brand story and strengthen your positioning.
Branding Isn’t What You Think It Is
Strong small business branding starts with clarity, not just design. Learn how positioning shapes your brand identity and messaging.