tracey sweetland
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Media & Marketing | Helping Midlife Women Thrive
Welcome to Tracey Sweetland: Helping Businesses Grow & Women Thrive
I’m Tracey Sweetland, a marketing expert, author, and passionate advocate for midlife women’s empowerment. With over 20 years of experience in journalism, marketing, and running my own business, I’ve combined my expertise to help businesses flourish and individuals rediscover their potential. Whether you’re a local business owner looking to elevate your brand or a woman seeking to transform your life, you’re in the right place.
Building your brand, growing your business
Amateur artwork and badly written copy can be huge red flags for potential customers, who will be judging your business – your professionalism and trustworthiness – on what they see and read about you.
As a professional web designer, graphic designer, page designer, sub editor and journalist I can help ensure all your marketing is on point to positively promote your business.
But I don’t just stop at helping businesses shine. Through My Best Life Hub, I’m dedicated to empowering midlife women to embrace ambition, achieve their dreams, and create meaningful change. Whether you’re a business owner or someone looking for inspiration to reinvent yourself, I’m here to support your journey.
Websites
Awards
Projects
Discover My Services
Design
Brand design, print design for adverts, leaflets, flyers and brochures, graphic design for social media and email campaign design.
Content
Blog writing, press releases, website copy, promotional content for adverts, brochures, leaflets etc, social media profiles, email campaign content.
Website Design
Individually built websites created using WordPress and premium Divi theme. Also website maintenance, hosting and domains.
Support
Networking, business mentoring, systems and software support, brainstorming, sounding board, admin.
Empowering Midlife Women
My Best Life Hub is my personal project, dedicated to empowering midlife women to embrace ambition, achieve their dreams, and create meaningful change.
Through inspiring blog posts, practical resources, and my newly released book, The Courage to Begin, I’m here to help you rewrite the narrative of midlife.
- Discover the Blog: Tips, stories, and resources for self-care, personal growth, and reinvention.
- Shop My Products: Planners, journals, and printables designed for women ready to take the next step.
- Online Community: Join my Facebook group and start your journey today.
About Me
After a successful career in journalism, including leading a team as Chief Sub-Editor at a city evening newspaper, I followed my entrepreneurial dreams and co-founded a local newspaper. Later, I transitioned to helping local businesses with marketing services and, most recently, launched My Best Life Hub to inspire midlife women to thrive. I believe it’s never too late to chase your dreams or start something new.
Courage to Begin: A Midlife Woman’s Guide to Reinvention
My book, The Courage to Begin: A Midlife Woman’s Guide to Reinvention, is a heartfelt guide for any woman ready to take charge of her life.
With actionable insights, inspiring stories, and practical advice, it’s your companion for embracing change and creating a future you love.
Whether you’re interested in working with me on a marketing project, exploring resources for personal growth, or learning more about my book, I’d love to hear from you.
What my clients say
Ivan Pastore, Amici Restaurant Owner
Lorna Mynott, Moulton Pet Stores Owner
Chloe King, Ashwood Homes
Blog
The Power of Storytelling in Branding & Marketing: How to Use Storytelling to Connect with Your Audience & Build Your Brand
Discover how storytelling can transform your brand and connect with your audience. Learn how to craft a compelling brand story using the Hero’s Journey framework to attract your ideal customers.
The Ultimate Guide to Branding for Small Businesses: Build a Brand That Stands Out
Learn how to create a strong and consistent brand for your small business. This guide covers brand identity, messaging, visuals, and strategy to help you stand out. Grab the Branding Toolkit to get started!
Why I Relaunched My Brand: Reinventing My Business with a Fresh Focus
Discover why I decided to relaunch my brand, refine my services, and incorporate My Best Life Hub to help businesses and midlife women thrive.
