Tracey

Sweetland

If you can’t do it yourself, there’s always Plan B…

 

My name is Tracey Sweetland and I am a professional journalist with years of experience in web design, graphic design, social media and all aspects of content marketing and public relations.

Following almost five years as co-owner of a successful independent local newspaper and director of a marketing agency, I have set up Plan B Marketing with the aim of helping businesses to promote themselves and build a loyal audience using a wide range of marketing tools, from their own website to print advertising, leaflets and social media.

What Plan B can do for you…

Brand Design & Strategy

Create an identity and build your business’s reputation with an effective brand and marketing strategy.

Social Media

Communicate more effectively with your customers and extend your reach through social media channels such as Facebook and Twitter.

Online Marketing

Drive more traffic to your website with online marketing strategies such as blog writing and email campaigns.

Media Relations

Does your business have an interesting story to tell? Plan B can help you share it with a wider audience.

Copywriting

Communicate your business’s key messages with innovative and engaging copy for print, social media or your website.

Web Design

Claim your place on the internet with a mobile-friendly and secure website for your business, created using WordPress.

Print Publications

Tracey Sweetland at Plan B can design, write and organise printing for all your corporate publications, from a flyer to a magazine.

Graphic Design

Build brand awareness with professionally designed marketing materials – including logos, menus, adverts and leaflets.

Are you ready to put Plan B into action?

Plan B is standing by to use all the tools in its marketing kitbag to raise your profile, build your brand and make your business voice heard.

If you need help with any aspect of your business marketing, Plan B offers a free, no-obligation initial consultation to discuss how we can work together.

Blog

What does marketing mean to your small business?

What is marketing and why should your small business care? One description I read recently of marketing was the process of creating a demand for your product or service and fulfilling the customers’ needs, whereas selling is the art of getting people to part with...

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Local newspapers are dead. Long live local newspapers

Print advertising no longer works. No one reads  local newspapers anymore. Blah, blah blah. Over the past five years I have lost count of how many times I have read news stories online claiming that local newspapers are no longer relevant in today's society. WHAT A...

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