PRIVACY POLICY

Privacy Policy

This Privacy Policy explains how Tracey Sweetland (“I”, “me”, “my”) collects, uses and protects your personal information when you visit this website or contact me.

I am committed to protecting your privacy and handling your data transparently and securely in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR).

This policy is effective from [insert current date].

Who I Am

Tracey Sweetland
Business Story Strategist
Email: connect@traceysweetland.co.uk
Website: www.traceysweetland.co.uk

If you have any questions about this policy or how your data is handled, please contact me using the details above.

What Information I Collect

I may collect and process the following personal data:

• Your name
• Your email address
• Information you provide in contact forms or enquiry forms
• Information you provide when applying for a Business Story Intensive
• Website usage data via Google Analytics

I do not collect sensitive personal data unless you choose to include it in correspondence.

How I Use Your Information

I use your information for the following purposes:

• To respond to enquiries
• To provide services you have requested
• To process Business Story Intensive applications
• To send occasional email communications (if you have given consent)
• To analyse website usage and improve user experience

Lawful Basis for Processing

Under UK GDPR, I rely on the following lawful bases:

• Contractual necessity – where processing is required to provide a service you have requested.
• Legitimate interests – to operate and improve the website and services.
• Consent – where you have opted in to receive email communications.

You may withdraw your consent at any time by unsubscribing from emails or contacting me directly.

Email Marketing

If you choose to subscribe to email communications, your email address will be stored securely via MailerLite.

Emails are sent occasionally and relate to business clarity, storytelling, services or related updates.

You can unsubscribe at any time using the link in any email.

Data Sharing

I do not sell, rent or trade your personal data.

However, I use trusted third-party providers to operate my business:

• MailerLite – for email marketing
• Google Analytics – for website analytics
• Website hosting provider

These providers process data on my behalf and are required to comply with data protection regulations.

Data Retention

I retain personal data only for as long as necessary:

• Enquiry data – up to 24 months
• Client data – in line with accounting and legal requirements
• Email subscribers – until you unsubscribe

Your Rights

Under UK GDPR, you have the right to:

• Access the personal data I hold about you
• Request correction of inaccurate data
• Request erasure of your data
• Restrict processing
• Object to processing
• Data portability

To exercise any of these rights, please contact me at connect@traceysweetland.co.uk.

If you believe your data has been handled improperly, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

Security

I take appropriate technical and organisational measures to protect your personal data from unauthorised access, misuse or disclosure.

Changes to This Policy

This policy may be updated occasionally. Please check this page periodically to stay informed.