Tracey Sweetland

About me

Personal and targeted approach

No two business are the same, which is why the help I provide is tailored specifically to what you and your business need.

My story

Who, when, what, where and why?

By teaming up with me you can tap into a  unique set of skills all focused on helping you to promote your business.

My services are centred around writing, print design and website design, using skills I have acquired during a career in local media spanning more than 20 years.

In 2014 I set up my own local newspaper, in 2018 I launched my own marketing company and in 2019 set up a series of business and community magazines, giving me first-hand experience of running and marketing a small business.

Content & Design

Words and images are the cornerstones of every piece of content you produce to promote your business, whether in print or online.

As a local newspaper journalist I have more than 20 years’ experience of creating compelling copy and as a sub-editor and newspaper and magazine owner I have honed skills in page design and advert design.

These skills in content creation and design mean I can bring together all the words, graphics and page layouts you need to positively promote your business on all platforms.

Website Design

Remember dial-up? In 2000 I took my fist foray into website design when I became web editor for an evening newspaper, learning the basics of html and css.

Later I landed on the WordPress content management system and to date I have built almost 100 websites using this versatile platform for myself and clients.

Most recently I have been using the premium Divi theme to build highly-customisable and tailored sites for all kinds of businesses, including restaurants, gyms, housing developers, car mechanics and pet stores.

Business Support

I set up my first business, an independent local newspaper, with three colleagues in 2014,  before going solo in 2018 with the launch of Red Shoes Media and Marketing.

In 2019 I took a slight detour to launch a series of business and community magazines, but since the end of 2020 I have switched my focus back to Red Shoes and have added a new Business Bestie service, offering mentoring, advice, goal-setting, accountability, systems & software recommendations and implementation, networking support and much more.


Start today

Building your brand for a better business

My Services

How I can help you…

Graphic Design

Graphic Design

Print design for flyers, leaflets, brochures, print advertising and more.

Website Design

Website Design

Tailor made for your business or organisation using WordPress and premium theme.

Content & Media

Content & Media

Written content for print, websites and social media, press releases and advertising copy.

Business Support

Business Support

Mentoring, brainstorming, advice, goal-setting and support, software & systems, admin, networking.