Tracey Sweetland
About me
Personal and targeted approach
No two business are the same, which is why the help I provide is tailored specifically to what you and your business need.
My story
Who, when, what, where and why?
By teaming up with me you can tap into a unique set of skills all focused on helping you to promote your business.
My services are centred around writing, print design and website design, using skills I have acquired during a career in local media spanning more than 20 years.
In 2014 I set up my own local newspaper, in 2018 I launched my own marketing company and in 2019 set up a series of business and community magazines, giving me first-hand experience of running and marketing a small business.
Content & Design
Words and images are the cornerstones of every piece of content you produce to promote your business, whether in print or online.
As a local newspaper journalist I have more than 20 years’ experience of creating compelling copy and as a sub-editor and newspaper and magazine owner I have honed skills in page design and advert design.
These skills in content creation and design mean I can bring together all the words, graphics and page layouts you need to positively promote your business on all platforms.
Website Design
Remember dial-up? In 2000 I took my fist foray into website design when I became web editor for an evening newspaper, learning the basics of html and css.
Later I landed on the WordPress content management system and to date I have built almost 100 websites using this versatile platform for myself and clients.
Most recently I have been using the premium Divi theme to build highly-customisable and tailored sites for all kinds of businesses, including restaurants, gyms, housing developers, car mechanics and pet stores.
Business Support
I set up my first business, an independent local newspaper, with three colleagues in 2014, before going solo in 2018 with the launch of Red Shoes Media and Marketing.
In 2019 I took a slight detour to launch a series of business and community magazines, but since the end of 2020 I have switched my focus back to Red Shoes and have added a new Business Bestie service, offering mentoring, advice, goal-setting, accountability, systems & software recommendations and implementation, networking support and much more.
Start today
Building your brand for a better business
My Services
How I can help you…
Graphic Design
Print design for flyers, leaflets, brochures, print advertising and more.
Website Design
Tailor made for your business or organisation using WordPress and premium theme.
Content & Media
Written content for print, websites and social media, press releases and advertising copy.
Business Support
Mentoring, brainstorming, advice, goal-setting and support, software & systems, admin, networking.