Tracey Sweetland | Red Shoes Media & Marketing
Blog
Do you really have what it takes to be an entrepreneur?
Entrepreneurs possess vision, resilience, balance, discipline, creativity – but the bottom line is an entrepreneur is willing to walk the walk and talk the talk. So, do you have what it takes?
9 things you can do today to build your confidence
Take a deep breath and follow these easy and actionable steps to help you build your confidence and self-belief today and stop that negative self-talk.
Five simple strategies to drive website traffic
Don’t let your business website languish in the world wide wastelands – here’s Red Shoes’ handy hints to get more visitors.
Marketing your business without spending a fortune
Marketing what you sell or the services you offer is crucial to the future success of your business and really does not need to take up lots of your time or money.
Advertising: Make it work for your small business
Advertising in print and online is a key part of any successful small business’s marketing mix. Here’s Red Shoes’ guide to including the right elements to make it work for your business.
10 reasons to give up the 9-5 to be your own boss
Ditching the 9-5 in favour of starting your own business is a big step. There’s a lot to consider, but here are my top ten reasons to follow your dream and become self-employed.
What is SEO and why does my small business need it?
Search Engine Optimisation is the art of getting your content to the top of search engine results, so how do you integrate SEO into your small business website? Here’s Plan B’s guide for beginners.
Business adverts: The dos and don’ts of an effective ad
Business adverts need certain elements such as an attention grabbing headline and a clear call to action to be effective. Here’s Red Shoes’ easy guide to creating an ad for your business that convinces customers.
How to get the best from your website designer
A good website designer will be able to guide you through the design process to ensure you get the best possible website for your business, but there are certain things you can do to make the process as smooth as possible.
Branding for small business
Branding is an important element of any business as it identifies you to your audience and differentiates you from others in the same market. But what is a business brand and how do you come up with one that accurately defines what your business is and what it stands for?
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