The Business Story Intensive
A structured clarity process designed to help you step back from your business, define what actually makes it different, and translate that into language you can use confidently everywhere.
Through years of working with businesses – both privately and through ikandoo – I’ve seen the same pattern again and again.
The work is solid.
The words don’t match it.
This is where that changes.
Who This Is For
This is for you if:
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You’re updating your website and it doesn’t quite sound right.
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You’ve evolved, but your messaging hasn’t.
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You ramble when someone asks what makes you different.
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You’re raising your prices and need your message to match.
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You know you’re good at what you do, but it doesn’t always come across.
It’s not about hype.
It’s about articulation.
What We Do
This isn’t a template and it isn’t generic copywriting.
It’s structured strategic thinking, followed by precise articulation.
We clarify the foundations first. Then we shape the language.
1. Pre-Work & Strategic Review
Before we meet, you complete a structured questionnaire designed to draw out what matters in your business.
I then review:
• Your website and key pages
• Your current messaging
• How you describe your services
• Where things feel unclear or undersold
From that, I form initial observations, positioning angles, and questions to explore.
So we don’t start from scratch. We start informed.
2. The Clarity Session
We then meet for a focused 90-minute strategy session.
Because the groundwork has already been done, this time is used deliberately. We test assumptions, refine positioning, challenge vague language, and clarify what actually makes your work different.
This isn’t improvisation. It’s guided refinement built on preparation.
By the end of the session, we’re clear on the foundations.
3. Strategy & Articulation
After the session, I distil the thinking into clear positioning and precise language you can use confidently.
You receive:
• A defined positioning statement
• Clear messaging pillars
• Refined articulation of your services
• A rewritten About page
• A concise bio version
• Core messaging lines
• Guidance on using your clarified voice confidently in content, including tailored AI prompts
Everything reflects the clarity we’ve established together and gives you practical tools to apply it immediately.
4. Refinement & Follow-Up
You receive one structured revision round to fine-tune anything that needs tightening.
Around a week later, we check in briefly to make sure the language is working in practice and the positioning is holding.
The aim isn’t endless tweaking. It’s confident implementation.
What You Leave With
You walk away with:
- Clear language that reflects the quality of your work
- Confidence in how you describe your business
- A stronger foundation for pricing and marketing
- Messaging that attracts better-aligned clients
- Practical tools to apply your clarified voice consistently in content and communication
This isn’t about sounding impressive. It’s about sounding accurate.
And accuracy changes everything.
Investment
Founding Round:
£395
A limited number of founding places are available before the investment moves to £595.
These spots are for businesses ready to step back properly and get clear.
Ready to Get Clear?
If your business sounds more generic than it actually is, it’s time to get clear.