Tracey

Sweetland

Do you want to raise your profile and build your brand to bring in new customers…

 

Without customers you have no business. And for customers to come, they need to know about you – which is where marketing and public relations come in.

Plan B Marketing understands that when it comes to marketing, there is no one-size-fits-all solution, which is why I will work with you to come up with a tailored package aimed at reaching your audience at a price you can afford.

And it doesn’t end there. I pride myself on always being there for my customers and will evaluate your marketing activity to identify lessons that can be learned to maximise its effectiveness and your return on investment.

Marketing can be overwhelming. The good news is, you have Plan B…

Brand Design & Strategy

Create an identity and build your business’s reputation with an effective brand and marketing strategy.

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Public relations, print advertising, social media or an email campaign? Knowing which marketing solution is going to be best suited to your business can be confusing – which is where Plan B Marketing comes in. I will work with you to figure out who your target audience is and how to reach them and then advise you on a marketing strategy tailored to your business needs and budget.

 

Online Marketing

Drive more traffic to your website with online marketing strategies such as blog writing and email campaigns.

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Good online marketing is all about building a loyal tribe of fans by being authentic and telling a story.

From identifying and writing the stories that make your business unique, to social media campaigns and relevant and engaging blogs, Plan B Marketing has all the skills to put your key business message in front of the right audience at the right time to drive traffic to your website and customers to your door.

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Copywriting

Communicate your business’s key messages with innovative and engaging copy for print, social media or your website.

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Words – your key weapon in promoting your business. Whether it’s the words on your website, your social media posts, your newspaper adverts or corporate literature, such as fliers and brochures, professionally written copy is essential to conveying your business’s message, its uniqueness and building your potential clients’ trust.

We believe we have a way with words, which we love to put to good use creating lively, engaging and accurate copy – written with your target audience in mind.

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Print Publications

Tracey Sweetland at Plan B can design, write and organise printing for all your corporate publications, from a flyer to a magazine.

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Whatever your business, print publications are still a valuable and effective way of communicating your brand message to a wider audience.

Plan B has vast experience in creating fliers, leaflets, brochures and even glossy magazines and newspaper supplements to promote your business.

We can also arrange printing and, in some cases, distribution.

Social Media

Communicate more effectively with your customers and extend your reach through social media channels such as Facebook and Twitter.

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It’s hard to deny the significance of social media when it comes to getting your business “out there”, but if you don’t know where to start, or if you are struggling for time to keep up with content creation, Plan B Marketing can provide a full management package, from one post a week to daily updates on as many networks as you want. So you can get on with the business of running your business.

Media Relations

Does your business have an interesting story to tell? Plan B can help you to share it with a wider audience.

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Every business has a story to tell and Plan B’s Tracey Sweetland is on hand to help you sniff it out and share it with your audience. 

Getting a press release published in a newspaper, magazine or online can be a very cost-effective way of promoting your business, so if you are expanding, taking on new staff or doing something fun for charity, let Plan B help you spread the word.

We also have the contacts to help you get your press release in front of the right people locally and nationally.

Website Design

Claim your place on the internet with a mobile-friendly and secure website for your business, created using WordPress.

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A website is your business’s “shop window” on the internet – open 24 hours a day, seven days a week to tell prospective clients what you offer and how to get in touch.

Using the popular WordPress content management platform, Plan B Marketing can create a simple, mobile-friendly website, which you can then manage yourself or we will manage it for you.

We can also design branding and write search engine friendly copy, if required or use what you already have.

We will work with you every step of the way to ensure your site meets your needs and can provide a number of add-ons including WooCommerce “online shops” and online booking facilities.

Graphic Design

Build brand awareness with professionally designed marketing materials – including logos, menus, adverts and leaflets.

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Good design is paramount to the professional appearance of your business and brand. It infuses everything from your business logo to all your printed materials, signs, website and social media.

Plan B brings a wealth of creative ideas and experience to every project and will share our ideas with you every step of the way to ensure you are 100% happy with the end result.

Let’s Get Started

Ready To Make a Real Change?

Put Plan B into Action!