A better way of doing business...together

Helping you channel your full potential

What is The Business Connection

The Business Connection is the club I wish I had access to when I first started my business.

After several years of figuring it all out as I went along, I decided to create the change I wanted to see in the business community by creating a place where we can all come to get help from others who are on the same journey.

The Business Connection will help you overcome the never-ending challenges of owning your own business by giving you access to the experience and support of other members, while also helping you promote your business in a number of ways.

Founder of The Business Connection and owner of Red Shoes Media & Marketing

The Business Connection is the club I wish I had access to when I first started out in business – Tracey Sweetland, founder


So, you run a small business…

My guess is that you started your business because you are passionate about what you do.

But running a successful business is about much more than doing that “thing” that you are passionate about.

In fact, sometimes that thing is only a small part of all the things you have to do to have a successful business.

And sometimes, the challenges of wearing all the hats and juggling all the plates can be overwhelming and bring you to the brink of losing your passion and falling out of love with your business altogether.

You just wish there was someone you could lean on that understands those challenges because they are going through them too – or have been through them and can share their knowledge and experience with you

That is why I have created The Business Connection – as a place where small business owners can come together to get the help, suupport and encouragement they need to keep on fighting to reach their goals.



We all know that networking can be super important to raise the profile of your business, but many (if not most) networking events focus on the “pitching” element – allowing you to tell others what you do in the hope they will do business with you. Our networking events are different. They come in a couple of different formats and focus more on building relationships with other small business owners and sharing knowledge and expertise that can help you in your venture.

Expert Help

Each month, through our networking events and other drop-in online sessions, The Business Connection invites an expert to talk to members about a topic relevant to running a small business. There’s often the opportunity to ask questions and, as members, there’s also the opportunity to be the “expert” and share your knowledge.

Small Business Masterminds

Members are invited to sign up to one of The Business Connection’s peer mastermind groups. These can either be one-off sessions with a small group of six or eight people where everyone gets the chance to put a business issue or problem they are facing to the group and get feedback and help. Or you can sign up for a six-month mastermind, where your small group meets once a month and offers ongoing support with your business and accountability.

Planning and Accountability

Each and every week, The Business Connection will host a drop-in session where we all have the opportunity to talk about what has gone well that week, what hasn’t and what plans you have for the week ahead. It’s an informal and fun session and a chance to catch up with other members.

Relationship Building

The whole point of The Business Connection is to help you, a small business owner, find your tribe and build a support network of people who know who you are, what you are going through and where you are trying to get to. Our Members’ Directory allows you to get to know and reach out to other members and we’ll also be running a Business Buddy programme for anyone interested in getting an accountability partner.

Business Promotion

The Business Connection offers a variety of ways in which you can promote your business through the website and social media channels. These include the Business Directory and Business Spotlights as well as opportunities to provide sponsored content and sponsor networking events or newsletters. There’s also opportunities to be our “expert” and share your area of expertise with other members.

Useful Resources

The Members’ area of The Business Connection will also include a repository of useful resources such as guides and templates created by our members, experts and myself through my marketing company Red Shoes Media & Marketing.